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Partner Lead Program

Qualified home care leads, ready to convert.

Willow generates more inquiries than we can serve. Partner agencies get vetted, local, ready-to-talk families. Here is how the program works and what it is worth to your agency.

Call (412) 701-7000 → Email Our Team
How It Works

Two ways to work together

Choose the route that fits how your team works. Mix and match anytime.

Route 1 · Qualified

Vetted & pre-screened

We confirm care need, location, timeline, and payer before sending. Higher intent, higher close rate.
$150/lead
Private pay
  • Care need and tier identified
  • County and contact verified
  • Timeline and urgency noted
Route 2 · Volume

Bundled lead flow

A steady feed of leads at a flat rate. You do the qualifying. Best when you have bandwidth to work volume.
$50/lead
Flat per-lead rate
  • Sent in batches as they come in
  • Contact details and basic intent
  • Lowest cost per opportunity
To start: we will send a few leads at no cost so you can see the quality and how they convert before any commitment. This is an open partnership. Pricing and process flex based on what works for your team.
What You Receive

How leads arrive

Every lead comes tagged with the details your intake team needs to follow up fast.

Lead feed preview
Sample data for demonstration
CountyCare needSuggested tierHours/wkPayerUrgencyStatus
Run The Numbers

What a converted lead is worth to you

Adjust the inputs to match your agency. The math updates live.

Your inputs

Everything is adjustable. Estimates only.

Choose your route
Leads purchased per month20
Your conversion rate25%
Avg hours per client / week20
Your billed rate / hour$28
Avg client stays (months)6
Lifetime revenue from one month of leads
$0
New clients won
0
per month of leads
Revenue / client / month
$0
Cost per client won
$0
all-in lead spend

Lead spend vs. revenue generated

What you pay for leads$0
Revenue those clients generate$0
Every $1 on leads returns $0 in client revenue

Figures are illustrative and based on Willow's Western PA Tier 2 personal care rates. Actual results depend on your conversion process, staffing, and client mix. Revenue shown is gross billed revenue to your agency, not profit.

Interested in partnering with Willow?

Let's talk about lead volume, counties, and what works for your team. No commitment to start.

Call (412) 701-7000 →
Or email contact@willowhomecareservices.com →

About Willow Home Care Services

Willow Home Care Services is a licensed home care agency based in Monroeville, Pennsylvania, serving families across Pittsburgh and 8 counties in Western Pennsylvania. We provide compassionate, professional in-home caregivers for seniors and aging parents who want to remain safe and independent at home.

Because our marketing generates more inquiries than our own caregiving team can serve, we partner with trusted local agencies to make sure no family waits for care. Every lead in the program comes from real families in our Western PA service area.

Have questions about the program? Call us at (412) 701-7000 or email contact@willowhomecareservices.com.